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HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627370493817-HJJ86YFJ3FJ6O0KKYNOM/HBO+Ori+priorities.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627371287581-3BF783ATKB86S5HPUGLM/Rate+exp+HBO.png Projects - HBO Go - UX Case Study - Make it stand out 3/6 users rated their experience “average”, while the remaining 3/6 rated their experience as being “poor” or “very poor” https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627371314547-YAMQG0N1FUZ84YH9IO4I/Recommend+HBO.png Projects - HBO Go - UX Case Study - Make it stand out None of them would recommend HBO Go to their friends https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627371145330-L8ZSR15AP4E7WLIKP88W/Describe+HBO.png Projects - HBO Go - UX Case Study - Make it stand out 6/6 users described their experience as being “frustrating” and “confusing”, 3/6 users felt the site was "cluttered". Only 1 found it convenient. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627382166781-1IWP7D152PGCC0GAUCHV/HBO+affinity+map.jpg Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627380247616-3L3HQKDPGKMWPBGF4FL1/Persona_Clarence.jpg Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627578428843-39KBSCY23GPCSR3TGEDI/HBO+pain+points4.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627578485324-VX2LUJJ9HTFWHWIDOBFQ/HBO+pain+points5.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627578597187-S3TVMM5ABEG405MFHKRQ/HBO+pain+points6.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627577527149-67AJ9J0AXUBGOOUPA2ZR/HBO+pain+points+2%263.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627576387131-MP5LS5URDF6WO766M5OP/HBO+pain+points.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627389308287-0QIOGX5X4Z41LVM9OBCC/HBO+site+maps.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627388964198-HUS7ZTM6TDEC8NFVE1V5/HBO+card+sort+.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627389016348-RM52DMUO37CZZFC9WV3D/HBO+-+Card+Sorting+Dendogram.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627389246034-8BQLDL8V880EVGDBZTHA/HBO+navigation+menu.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627390917736-Y45SAB101NP5G5C2FYLT/Task+flow+1.jpg Projects - HBO Go - UX Case Study - Make it stand out Search by title, look for information and trailer Result: Fewer steps needed to find shows and watch their trailers https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627391273350-H8JIAH2XUW69G4I8CANO/Task+flow+3.jpg Projects - HBO Go - UX Case Study Resume watching series Result: Much easier for users to view current show progress and resume watching https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627391046097-PDJ7HBPN7RGK26B2ZFP4/Task+flow+2.jpg Projects - HBO Go - UX Case Study Browse/search by genre Result: Users are able to customise their search and browsing experience more, allowing them to browse through content and decide what to watch faster and more easily https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/2171a74c-cf37-4f71-aa44-3a788d1031db/HBO+sketch+1.png Projects - HBO Go - UX Case Study https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/68424f0f-2685-4810-9e2a-fb3a73f9a404/HBO+sketch+2.png Projects - HBO Go - UX Case Study https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/2836938b-8762-460a-b6ff-f1d6678881a5/HBO+sketch+3.png Projects - HBO Go - UX Case Study https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/b107c0be-899f-406e-b86b-50f62d0efb65/HBO+sketch+4.png Projects - HBO Go - UX Case Study https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/55e665bd-a876-465a-ad8b-4a130f86964e/Mid-fi+Homepage+-+search+genre.png Projects - HBO Go - UX Case Study https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/d77c3bde-79d0-4e9b-88a9-ee0392c8d1f6/Mid-fi+Search+Results+-+genre.png Projects - HBO Go - UX Case Study https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/952ac2a7-6bc2-4b2e-bb67-fab961b743c4/Mid-fi+Series+Homepage.png Projects - HBO Go - UX Case Study https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/328b654c-72bd-456f-babc-a984d173b888/Series+Video+player.png Projects - HBO Go - UX Case Study https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1630831473953-IEMOM8UCH90E1UEFWHQL/HBO+desktop+mockup_2.jpg Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627896288939-2064OGWFUS8ZTJY0K43L/HBO+success+rate+comparison.jpg Projects - HBO Go - UX Case Study - Make it stand out S = success (1 point), F = failure (0 points), P = partial success (0.5 points) https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627898286334-FO2STFYO60593WT0WFGJ/HBO+overall+comparison+1.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627897846953-WEH6AEE1ZTY3W0TZOO34/HBO%2Bease%2Bof%2Buse%2Bcomparison.jpg Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60fa85e959de463ef5087fd0/1627898380483-CR6JTO1CPWCDBGHB7OFT/HBO+overall+comparison+2.png Projects - HBO Go - UX Case Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference.